NBCUniversal, a subsidiary of Comcast, has announced that it will partner with Group Black, an investment firm that supports Black-owned media companies. As part of the partnership, Group Black will sell advertisements in popular shows on NBCUniversal's Peacock streaming service that are targeted towards Black audiences.
This move comes as some marketers are seeking ways to increase their advertising spend in Black-owned media. One such show that will be featured is "Bel-Air," a series based on the 1990s hit show "The Fresh Prince of Bel-Air."
